Envicion Studio is a property marketing agency serving developers in Sarawak, including Kuching and Miri, from our Petaling Jaya studio: positioning, launch campaigns, creative, 3D and performance media.
Property marketing in Sarawak: one of only two states where launches grew
Across Malaysia, new residential launches fell in the first half of 2026. Sarawak and Penang were the only two states where they rose. Sarawak’s launches increased 66%, from 866 to 1,440 units, and sales performance doubled, from 5.5% to 11.6%.
On our Malaysia Launch Conditions Index, Sarawak enters the ranking for the first time at 4th of 10.
The Sarawak launch market in numbers
| Metric | H1 2025 | H1 2026 |
|---|---|---|
| New residential launches (units) | 866 | 1,440 |
| Sales performance of new launches | 5.5% | 11.6% |
| Completed unsold residential (overhang, units) | 1,525 | 1,704 |
| Under-construction unsold (units) | 5,224 | 4,036 |
| Completed unsold serviced apartments (units) | 67 | 205 |
Under-construction unsold stock fell by more than 1,100 units, from 5,224 to 4,036, which is the strongest sign that demand is catching up with the pipeline. Completed unsold residential stock edged up, from 1,525 to 1,704 units.
Absorption is still below the national 16.6%. Sarawak is improving, not yet easy.
What this means for a launch in Sarawak
This is a growth market, so build awareness before you need leads. With more launches entering the market, the first problem is being noticed and remembered. Brand and positioning work done before launch is cheaper than buying attention after it.
Differentiate early. When launches rise, similar products arrive at the same time. A clear position, on product, location or buyer, has to be set before competitors take the obvious ones.
Watch the finished stock. Completed unsold units and serviced apartments both rose. If your project competes with them, the buyer’s comparison needs to be addressed directly in the sales material.
How we work with developers in Sarawak
Our studio is in Petaling Jaya. We do not have an office in Sarawak and we will not pretend to. Strategy, creative, digital and 3D production run from PJ; day-to-day collaboration is remote, and our team travels for the moments that need to be on the ground: site and drone shoots, show unit and sales gallery work, launch events and sales team briefings.
A typical engagement starts with brand positioning, then moves into the launch campaign, creative production, 3D rendering and walkthroughs and performance media. We do not publish client sales or campaign figures without written authorisation, so this page does not quote any.
Frequently asked questions: property marketing in Sarawak
Does Envicion Studio serve developers in Kuching and Miri?
Yes. We serve Sarawak developers from our Petaling Jaya studio, working remotely day to day and travelling for shoots, sales gallery work, launch events and sales briefings. We do not have an office in Sarawak.
Is the Sarawak property market growing in 2026?
NAPIC H1 2026 data shows Sarawak launches up 66% to 1,440 units, one of only two states where launches rose, with sales performance doubling to 11.6% and under-construction unsold stock down to 4,036 units. Absorption remains below the national 16.6%.
What should a Sarawak developer prioritise in launch marketing?
Positioning and awareness before launch, because more projects are competing for attention, followed by targeted digital campaigns and strong visual material such as 3D renders and walkthroughs.
Planning a launch in Sarawak? Talk to us about your project, read how we approach property marketing in Malaysia, or download the full Launch Conditions Index.
Nearby markets: Sabah · Johor Bahru.