For instance, if you need a company name, a brand-new logo and have many platforms that this design needs to be distributed on, a top branding firm could cost you anywhere from $23,000 to $250,000 or more.
However, if you just need a new logo, your costs could drop to $3500 to $150,000, give or take.
In general, companies can expect to spend the following amounts on the best branding firm campaigns:
Brand name creation: $10,000 to $75,000
Logo design: $3500 to $150,000
Website + marketing collateral distribution: $10,000 to $250,000 or more
Branded advertisements: $10,000 to millions
Conversely, you could pay for your branding agency hourly.
For example, top branding agencies that are based in the United States cost about $125-$200 per hour per person or more. However, Eastern European branding companies charge around $35-$75 per hour per person.
Instead of communicating a brand’s benefits, values and “personality” to potential consumers, brand consultancy experts recommend taking an extended amount of time studying the target audience’s mind.
Then, after you have a strong grasp of your demographic’s mindset – such as the “why” behind their consumer decisions – you can strategically craft your brand and messaging to be planted in the minds of your potential consumers.
Basically, brand consultancy adds a layer of psychology in the research phase and creates more branded content solely for the user.
Those who adhere to the brand consultancy ideology believe that it highlights their brand’s positive features while weakening the competition’s. Brand consultancies can also be helpful in crafting large-scale brand strategy, branded marketing campaigns and more.
But remember – don’t confuse brand consultancy with a brand consultant. A brand consultant is simply a branding expert that can advise your business on various branding initiatives.
How To Choose A Branding Company
Determine How A Branding Firm Will Create An Organized Campaign Process
Prior to approaching any branding agencies, take a moment and define your goals internally.
Understanding which objectives you need to reach is the key to choosing the best branding firm for your needs because it will help you find the creative branding agency that offers the services you need to succeed.
Then, inquire about how the top branding companies plan to fully understand and develop your identity and translate that to a successful brand identity.
Learn About A Branding Company’s Prior Experience
Look at both the agency’s professional portfolio and client list as well as the possible team members who will be working with your company.
This will give you stronger insight into the actual designs that a creative branding agency can create, campaigns that the top branding companies can execute and results they can deliver.
Understand A Creative Branding Agency’s Potential Return On Investment (ROI)
At the end of the day, when you enlist the best branding agency, you’re paying for a strong return on investment.
Although it may be hard to look past a high upfront cost, take the time to understand the business growth possibilities before you sign a contract.
Do your homework, ask in-depth questions, understanding the pricing tiers and ensure you have a strong grasp of each employee’s expertise and work history.
10 Questions To Ask A Branding Firm Before You Hire Them
The following questions will help you discover a branding company’s expertise, previous experience, and learn whether or not the best branding companies will provide a good return on investment.
What do you think of our current brand? What are we doing well and where can we improve?
How To Create A Brand Book + 5 Brand Style Guide Examples From The Leading Tech, Retail & Beauty Companies
Did you know that consistent branding produces 23% more revenue on a yearly basis?
Surprisingly, despite the obvious advantages of the above fact, only one-fourth of businesses have formal branding guidelines such as a brand book (also known as brand style guide) that they enforce consistently.
In fact, 60% of these businesses say the material they create doesn’t always conform to brand guidelines. (Source: Lucidpress)
Having and enforcing a brand book’s guidelines is helps businesses achieve the consistency necessary for brand awareness, recognition and, ultimately, loyalty.
Read on to find out:
Benefits of creating a brand style guide
A step-by-step guide to building your style guide
5 brand book examples by tech, retail and beauty giants
A brand book, or a brand style guide, is a document that sets specific guidelines for perpetuating brand identity in all external and internal communications.
They most commonly focus on
The use of logo
The use of color
Image and photo manipulation
Tone of voice
Why Should Businesses Create And Follow A Brand Style Guide?
The biggest advantage of having a brand guide book is that it gives your business consistency and cohesion.
Consistency in messaging and visual presentation sets your company’s tone, personality and identity.
This, over a longer period of time, fosters trust and loyalty with the target audience. A design that is too varied can be confusingly inconsistent, which dilutes the brand identity and trustworthiness.
Besides presenting a uniform brand image to your target audience, a brand book can help establish and promote a unique corporate culture and identity, resulting in higher employee retention.
The Key Elements Of A Brand Book
Typically, these type of books contain three main sections:
In this section, you need to specify your mission, values and target audience.
Defining this right from the get-go gives context to the content that follows and adds logic to everything you or your partners plan to do using the brand style guide.
2. Visual Guidelines
In this section, you should list the following design:
Logo: Its placement, variations for different platforms and channels, colors, size and proportions
Colors: Primary and secondary colors as well its monochrome version
Fonts: Corporate typography that are used in headlines and bodies of text in official documents
Photography: Its style and guidelines used for consistent presentation
Brandmark: Where to use it
Other: Patterns, textures, graphics, icons
3. Communication Guidelines
This section of the brand style guide defines the following:
Language: the official language or languages in which a brand communicates with its audience
Style: formatting, technical and non-technical messaging
Tone of voice: professional, logical, emotional, humorous etc.
Social media presence: posting types, posting times, different social media styles
Emails: structure, signature and tone
Readability and grammar: types of sentences and its lengths, capitalization, numbers, abbreviations, acronyms
How To Create A Brand Style Guide
Businesses can create brand books only when they define their unique character and vision.
To do this, define the four components of your business:
Vision and core values
Brand’s visionand core values guide the brand and all business decisions. They point the company towards its long-term objectives such as gaining brand awareness, trust and customers’ loyalty.
Answering the following questions can help determine your vision and values:
How big do you want your company to get?
Do you plan to branch out with products and services not currently offered?
What kind of legacy do you want your business to leave behind?
Brand mission must be devoid of any vague concepts and establish itself on the grounds of the following questions:
What is your company’s purpose and its reason for being?
What is the difference it is trying to make?
Once you answer these, your business will be able to differentiate itself from the competition, inspire greater consumer engagement and hire the talent that fits the company’s vision.
Both your mission and vision should be in the opening lines of the brand style guide, so as to underline the reasons why it is important for everyone to be on the same page with the following style rules.
Brand persona, or personality, is vital for getting the right tone of voice for messaging across all channels.
Consistent messaging that stems from a well-defined persona makes it easier for customers to connect and identify with your brand.
Brand can be thought about as a person with a list of traits you want it to have. Once you identify the collection of traits to incorporate into a persona, they can become a guide for the company’s messaging.
Target audience is one of the most important things to define – and to do that, you need to ask yourself:
What type of people do you want to use your products?
Which people would you like to visit your site and subscribe to your newsletters?
What are your audience’s needs, wants and values – and how do you factor into them?
Knowing your market segment narrows down your audience’s focus and allows you to tailor your message to very specific demographics.
What To Include In Brand Book’s Style Guidelines?
A brand style guide should define how to ensure that a distinct logo stays optimized and consistent in different media environments.
It should detail all the variations and versions of your logo and how it will look in these different platforms, what its placement, sizes and white space will be.
It’s standard practice to pick four or fewer main hues as your primary color palette.
This type of book should define when and how to use each color:
Which one is used for the text and which for the design elements?
Which color is for the logo, and which is for the background to make it “pop”?
Sometimes, these books also define the specific brand color names, color hexadecimal, RGB and CMYK values or a Pantone name and number, secondary and alternate colors.
Similarly, there should be a defined font style for both print and digital applications.
In your book, typography should cover how and when to use certain fonts, which typefaces are acceptable, as well as guidelines for additional styling, size, and use of color.
As pointed out by Mayven, most brands use one or two primary typefaces, a complementary typeface, and substitute typefaces.
4. Voice And Messaging
Your tone of voice needs to be consistent across all communication channels – email, social media, press releases, blog posts, ads, etc.
Your brand’s voice should be aligned with its persona, mission, vision, values and target audience.
You can start by identifying words you like and don’t like to be associated with.
Then, decide what type of language fits your persona and your target audience.
Go back to your list of adjectives describing your brand personality to come up with language that is on-brand.
Apart from indicating whether you’ll be using photos, illustrations and other types of graphics (as well as when and how you’ll be using them), your brand book should also detail how to edit images, which colors to place them with, and any other design elements related to image use.
Collect inspiration from successful brands, particularly those that have similar brand messaging as yours.
You can also create a mood board with images that convey the feelings you want people to get when they interact with your brand.
6. Dos And Don’t
Brand style guides that also include the things that marketers, designers, partners and advertisers shouldn’t do – along with the things they should – are double helpful.
Having “Do” and “Don’t” columns with specific items under each helps drive home the point and importance of adhering to branding requirements.
7. Other Specifics
Don’t be afraid to be very specific about anything that you feel is necessary to be explained. The more details you have in your brand book, the better.
It could be helpful for everyone to include specific scenarios, case studies, visual aids and examples of use for different logos, imagery, tone of voice and colors.
If you want to have a different font used across different communication channels, demonstrate this in very specific examples of typeface for body copy, headlines and titles on all of these channels. This leaves no room for interpretations and uncertainties.
Brand Book Examples: How 5 Leading Consumer Brands Maintain Consistency In All Their Communication
Companies that have mastered the art of consistency have done so by following their very detailed brand style guides to the T.
Let’s take a look at five of these companies whose brand books stand out and bring them business success.
Apple’s Authorized Reseller Style Guide
The half-eaten apple is one of the most immediately recognizable logos in the world – but is merely a fraction of what makes this brand so memorable.
Apple’s brand guidelines are made for internal use and for use by companies that promote Apple, in order to “reap the benefits of the Apple identity and contribute to its strength”.
Its content spans using Apple channel signatures such as:
Minimum clear space and minimum size
Avoiding signature mistakes
Stationery guidelines and more
It also outlines reseller stores identity, using Apple assets and trademark and credit lines.
Samsung is a brand that is quite diversified and consists of multiple subdivisions – each having its own set of standards.
Samsung Mobile’s brand book outlines standards that define this brand and is an “evolving source for consistent communications across a wide audience of consumers and agencies”.
The brand stylebook contains elements such as proof points and archetypes, that discuss visual standards through a range of specific examples, as well as Samsung’s personality.
It also conveys:
The role of photography
Besides these fairly standard features, Standard Mobile also has specific requirements when it comes to product presentation. Their brand book discusses requirements for device angles as well as poses and composition with devices.
The firm allows advertisers to use Amazon branding elements within the requirements that are specified in the document. Also, advertisers must submit the material they intend to use to Amazon for approval.
Amazon’s guidebook outlines:
Call to Actions and Amazon text link CTAs that should conform to standards in typeface and sizing, graphical styling, color and .com usage
Branded button CTAs
Capitalization and punctuation
Branding on and off Amazon site
Logos and imagery
Icons and site elements
This personal care and beauty brand has a very brief brand style book that opens with an introduction and a story about a brand’s longevity, values and mission.
Claiming their pivotal role in skincare innovation, the company sets the tone in these opening lines by citing its brand ambassadors and accessibility across the world as some of its strongest points.
The brand book moves on to define these elements as essential for its employees and marketing campaigns:
Lancome’s brand style guide is significantly more concise than most of other brands’ on this list. The reason for this is that the mentioned elements don’t vary too much across different channels and are quite uniform. Also, the dose of exclusivity is enhanced through this minimalistic approach which gives an air of luxury to a mass product.
World’s number one ride-hailing app has a stylish brand book that contains nine core elements:
Tone of Voice
Each of those takes up its own section in the brand book and is very detailed in the way it explains how every core element should be constructed for consistency.
For instance, Uber specifies that its primary color, is its global association with the brand, is black. The company also defines a range of secondary and tertiary colors to be used in order to work for the black, in instances of alternate logo versions.
The brand book also contains guides on logo construction and clearspace, as well as its scale, placement and typeface.
Uber is very detailed in determining its unique tone of voice to be used across all touchpoints. They define consideration, simplicity and consistency as their messaging’s key worth; as well as sounding optimistic, inviting and bold.
Brand style book is very important for keeping your brand’s identity consistent and distinctive. As your company grows, this document will help with keeping the larger number of employees on the same page with the requirements and standards of the business.
This ensures your brand sticks in your target audience’s mind by always remaining faithful to your logo, colors, tone of voice, typography and other vital elements that constitute your business.
And as your business grows and matures, this will help to build a trustworthy and reliable experience for everyone who engages with it – which means more customers and more profits.
Serving small businesses and big enterprises require different strategies to reach their objectives. Small to medium enterprises (SMEs) are more cost-sensitive, have fewer in-house marketing resources, and require smarter investment plans and closer collaboration with their digital marketing partner.
As a result, the services digital marketing agencies that work with SMEs offer are:
Highly tailored to maximize return on investment
Growth-oriented and optimized for the client’s particular stage of development
Dedicated, often acting as an extension of the client’s in-house team
Looking for the best digital marketing agencies for startups?Find them here!
If there’s one defining trait of digital agencies working with small businesses to be singled out, it would be the combination of affordable pricing and effective services.
And owing to a much wider reach of online platforms, small business owners are guaranteed much better visibility than what they had to rely on in “the old days”, such as newspaper or radio ads.
The cost-per-lead method used by digital agencies is much more effective and cheaper than traditional marketing – something small businesses on a tight budget will always value.
7 Benefits Of Partnering With A Small Business Digital Marketing Agency
Digital marketing agencies for small businesses offer certain unique advantages for their clients. Some of the most immediate ones are:
1. They Can Increase Your Brand Awareness
96% of small businesses say they use social media in their marketing strategy. (Fundera)
With the growing user base, competition and algorithm changes, the social media environment is becoming noisier and difficult to take advantage of. But the sheer size of the audiences it attracts and the engagement levels make social media worth investing in.
Specialized digital marketing agencies help small businesses cut through the noise and capitalize on the immense opportunities social media platforms offer.
2. They Will Boost Your Revenue (And Cut Down Costs)
Email marketing’s average ROI is 122%, while 47% of small business owners run marketing entirely on their own. (BlueCorona)
Besides social media, email marketing can be a highly effective tool accessible to small businesses. Yet, many choose to keep their email marketing efforts in-house.
Investing in professionally run email marketing campaigns can help small businesses increase open, click and even conversion rates.
3. They Will Lower Your Digital Marketing Cost
Eventual in-house digital marketing operations are much more costly over time than hiring a professional agency. Unlike in-house teams, agencies come with no overhead and more flexible contracts, giving you more control over your investment.
4. They Will Help You Understand Your Buyer Persona
Buyer persona is a projected collection of common traits that permeates the general demographics (ie. target audience of your business).
These personas are given a profiling structure, such as age, gender, location, interests, income etc. – taking the collective data of the entire segment of the audience into account.
Small business digital marketing agencies analyze your audience, profiling each and every segment of it to draw deeper insights and devise effective strategies. Knowing your audience in detail makes it easier to create effective marketing campaigns, targeted at all the right people.
5. Your Growth Is Their Top Priority
75% of small business owners think that internet marketing is very effective in attracting new customers. (Business2Community)
With their highly efficient teams, smaller client bases and accounts, small business digital marketing agencies help you optimize your internet marketing efforts, from website and on-page SEO, to content marketing strategies.
6. Get More Foot Traffic
46% of all Google searches have local intent. (BlueCorona)
Local, or “near me” searches are rising exponentially. Your prospective customers turn to Google maps to discover local businesses like yours.
Combining local SEO best practices and localized social media positioning, your digital marketing partner can increase your foot traffic, number of enquires and well product or service demo requests.
7. You Remain Relevant In Your Industry
1 in 5 small businesses doesn’t use digital marketing, while 1 in 10 small businesses doesn’t invest in any kind of marketing. (BlueCorona)
Successful digital marketing takes research and skill.
Three key points that you must know all there is to know about are:
Marketing trends and best practices
This final point is what small digital marketing agencies already know about. They will also dive into researching and identifying the previous three and giving you well-presented feedback on them.
Digital marketing agencies for small businesses that already have a track record in your niche know how how to target and analyze your target audience.
Taking their preferences, habits and behavior into account, well-adjusted marketing strategies can be conceived.
How Much Does A Digital Marketing Agency For Small Business Cost?
These agencies’ expertise comes with a price that can be defined in several ways:
As an hourly-based payment model
Monthly-based payment model or
Frequently, these agencies will have a pricing structure on several tiers – each suitable for different wants and needs. The one-size-fits-all package never works in digital marketing.
The average cost for digital marketing services in 2019 ranged from $2,500 to $12,000 per month for small-to-midsized businesses
How To Choose The Right Digital Marketing Agency For Small Business (4-Steps Method)?
The small business digital marketing agency you choose should be able to:
Implement new strategies to drive traffic to your website
Improve your in-house marketing by setting good examples and providing insight
The relationship between your small business and a digital agency is a two-way street: you can provide knowledge about your business (what they need) and they can deliver digital marketing know-how (what you need).
What follows are the steps you need to do on your end to make sure you have chosen the right small business digital marketing agency for you.
Do Extensive Research
The two lists we have provided on this page – the top three agencies and the more extensive one with all the top-performers – are a good starting point for your research.
This research would entail:
Checking their website and portfolio (don’t simply rely on the agency page on our site!)
Talk to their representative on the phone and arrange a meeting
Take notes about every agency and compare them
Look for their client testimonials and reviews
The bottom line is:
Never go for the first small business digital marketing agency that you see! Also, don’t cheat your way out of all the options by just simply going for one of the top three.
Set A Budget To Narrow Down Your Options
Being aware of your budget’s limitations is important – however, the good news in the case of small business digital marketing agencies is that they are quite affordable.
Their services are tailored with a price-conscious client in mind, but you’d still need to communicate the total cost of the agency services clearly.
When setting a budget, consider these points:
What services you need: what marketing channels will you be using, will there be some (re)branding needed etc.
What is the projected ROI: how fast would return on investment be realized. Investing a bigger amount of money into a project that will take years to pay off might make your company financially unstable.
Knowing this will narrow your search to agencies that are the best ft, taking the pricing range into consideration as well.
Define The Services You Need
Pay special attention to the agencies’ levels of expertise. Not all digital agencies excel in the same areas.
Your small business may need assistance in certain specific areas: that can be PPC, SEO, social media posting or website design. Make sure that the agency you go for is proficient in exactly what YOU require to take off your business.
Highly valued specialist team members should be available to communicate with you at all times. They can (should be able to) relay everything that your business can improve at the present moment and how they would go on improving it.
Find An Agency That Is Easy To Work With
Not all digital marketing agencies for small businesses allow the same level of close cooperation.
The one you opt for should have a highly defined company culture, be transparent, personable and have project management well instated in their daily workflow routine.
The detail of communication here is everything: how you relay your concerns and objectives, how much feedback they ask from you and how open they are to brainstorming together – that will make all the difference.
10 Questions To Ask When Interviewing Digital Marketing Agencies For Small Business
When meeting with representatives of a small business digital marketing agency, asking the right questions will help you weed out the top of the line professionals from those that are not.
Here are 10 questions essential to ask when hiring a digital marketing agency:
What services does your agency specialize in?
Do you have any previous experience working with companies in our industry and niche that you can reference?
How do you manage collaboration and communication with clients and will we have regular meetings and brainstorming sessions?
How do you plan to research our market and target audience and how will that affect the general strategy?
How well are you up-to-speed with the latest trends in digital marketing and how do you ensure that you are?
How much do your services cost and how do you form price structure?
What would the timetable for handling our marketing tasks look like?
How do you research what keywords we should rank for?
Who are our points of contact in your team and who will be working on our project?
Do you provide post-launch analytics services and are you open to measuring the results of a campaign and adjusting it where needed?
As many as 93% of house hunters turn to real estate and other websites to research the options on the market.
Real estate website design companies are experts in creating websites that attract this high-purchase-intent user base.
Whether creating new or upgrading the existing web properties, these experts know how to optimize the UX and UI designs to incentivize more appointment bookings, listings, sales and rent inquiries.
Similarly to any other web design firm, their responsibilities are:
Planning, wireframing and sketching
Optimizing user experience for desktop and mobile devices
Some offer search engine optimization
Creation of layout, graphics, images, structure and content of the website
Maintenance and site updates
In some instances, hosting services
However, what sets real estate website agencies apart is:
Their ability to create and upload big databases of houses, prices, plans and other data relevant for realtors and buyers
Creation of lead-generation techniques and features
Integration of third-party real estate listings to the website
Creation of virtual tours of the real estate
Addition of mortgage calculator and other relevant functionalities
What Do Best Real Estate Website Design Agencies Do To Help You Stand Out?
Top real estate website design companies understand the finer points of the market including the laws and regulations behind it. They also know how people who are looking to buy houses and apartments think and operate.
The best teams of these companies have divisions working on specific tasks:
Designers working on the aesthetics and user experience of the website
SEO experts that are in charge of improving websites rankings on search engines
Teams working with brokers and realtors in order to update the site with the latest market and legal guidelines
The top real estate web design agencies follow these best practices:
They create listings database: For people that are looking for houses and for agencies that have a lot of properties, real estate website design companies should create big listings of these. Listings must be easy for your agency’s buyers to use and to quickly find what they are looking for. The new properties and new pages can be easily added thanks to a simple CMS backend system that a web design agency installs.
They add custom and unique elements: Your real estate agency’s website should fit your corporate style, colors and tone of voice. Your partner will help you stand out from the competition by adding personalized elements to it that engage users, such as 3D virtual tours of homes.
They add email signup fields: For effective capturing of leads, the thoughtful real estate web design agencies will add an email signup bar or pop-up boxes on the broker’s web page. This way, you can inform your prospective clients whenever a new property is added to the listing, simply by signing them up.
To help you stand out more, real estate web design companies will also:
Conduct market research and analysis of your competitors
Analyze your clients’ persona, their needs and changing trends among house buyers
Create photo galleries and implement house plans in a way that is optimal for site visitors
Take care of every aspect of the user interface and user experience
Design images and other visual images in a consistent and uniform way for a professional look
Optimize site navigation to be user-friendly and intuitive
Create a lightweight and fully functional smartphone version of the site
Update your website and provide it with security measures
Track your website performance and send analytical reports
How Much Do Real Estate Website Design Companies Charge?
Like all other web design agencies, those specializing in real estate offer their services based on several pricing structures:
Fee per hour
The fee per hour varies drastically and it primarily depends on the companies’ size, experience and seniority. So, you can expect these experts to charge you between $12 and $200 per hour.
When it comes to the billing per project, the average cost for a real estate website ranges from $5,000 – $100,000. However, the actual cost of creating a real estate website varies greatly and the factors that dictate what the final price are:
The number of web pages
The size of the real estate database
The amount and complexity of features
The complexity of site structure
The location of the real estate web design agency, whether it’s onshore or offshore
If your website simply needs an update, your cost will be minimal. However, for a greater level of customization, be prepared for a higher cost.
The result-based fee depends on what KPIs your partner will deliver.
Make sure you follow what your budget dictates and get the final price of your website from the prospective partner. If a web design agency is not displaying their prices clearly, inquire about this when interviewing them.
A website that reflects your real estate firm’s image improves your brand recognition and credibility.
These are particularly important considering the value of the assets your business rents and sells.
2. Optimization For Mobile-First Market
In 2019, 52.6% of all website traffic was generated via mobile devices. (Statista)
The world is turning into a mobile-first global market very fast.
As over half of all internet traffic is happening on smartphones and tablets already, no real estate agency can afford to be left behind and without a website that is optimized for users on the go.
A real estate web design company can create a responsive site that runs smoothly on mobile devices. This will help you improve user experience and increase your conversions.
A new trend among web designers is creating a website for a mobile-first, with the desktop version being of secondary importance. This has a nice side-effect, in that the desktop site ends up being faster.
3. Better Google Ranking
4 out of 5 consumers use search engines to find local information.(Think With Google)
There is a great deal of technical SEO in making a website that ranks well on Google.
Aspects such as site’s page load speed, site’s security protocols, mobile-friendliness, optimized photos and written content all play a big role in where your site will be placed in Google search results hierarchy.
The top real estate web design agencies are experts in seacrh engine optimization and can create a website that not only caters to the aesthetics and branding of your business – but also for better search results ranking.
4. Increased Flexibility
The real estate market is facing rapid and thorough changes.
Realtors and brokers with dynamic websites, that can be updated quickly and easily, have a greater degree of adaptability needed in this shifting environment.
Customized websites allow for greater flexibility – right from the unique homepage, over the integrated blog with helpful information and optimized conversion funnel down to special features such as virtual tours, video guides and galleries.
With the help of a professional real estate web design company, you can update and adjust all this very quickly, with minimum effort and complications – and under the watchful eye of their support team.
5. Business Focus
Real estate is a complex business that takes a lot of effort and time to run.
You don’t have to be hands-on in every aspect of it, though. When you leave the question of your real estate agency’s website into the hands of experts, it’s one less worry for you that lets you concentrate on other aspects of your work.
Top Signs You Need To Hire A Real Estate Web Design Company
The reasons for hiring a real estate web design agency can range from having an existing website that is poorly designed to repositioning on the real estate market.
In order to get that decisive nudge towards being recognized, you need a top-class website with a great user experience.
Here are some of the top signs that you need to invest in a new real estate website:
Your Sales Numbers Have Stagnated For Some Time
Taking real estate sales to the next level is one of the most difficult things to achieve – and one that a real estate web design agency can help with. Their technical skills, inventiveness and industry experience will allow you to control your lead-generation efforts.
Backing a great-looking website with digital ad campaigns can further make your sales numbers thrive. And the best thing about it is that a website can be a very modest investment compared to the potential ROI.
Your Marketing Expenses Are Blowing Up
Whether your real estate business operates within a certain local area, an entire state or the whole of the country, having an effective site with that captures leads and informs them on new listings via newsletters can be much more effective than traditional marketing.
Websites and digital advertising are much more affordable in the long run than flyers, newspaper ads and postcards.
You Want To Try Out Digital Marketing
This reason leans against the previous point. Using digital advertisements really makes sense when you have somewhere good to send people who click on your ads to.
The lead capture and conversion rates will be much higher when people land on the impressive, perfectly functioning website with lots of helpful features.
Your Existing Website Needs A Complete Overhaul
A bad, outdated website can hurt your Google rankings which makes it harder for your clients to find you. It can also have high bounce rates and short page dwell times because poor design and lack of valuable content turns people away.
A website designed by following the latest best practices can hugely improve the user experience and your business’ visibility.
How To Hire A Real Estate Web Design Company
Once you venture into the search for the right real estate website design company, here are some factors to consider to make the process easier:
Check out their portfolio: Real estate sites are quite big and complex and you will need the firm that is up to the task. The best way to determine if a web design agency is good for you is to look into their portfolio of past work. The track record they have designing real estate websites will give you a good idea of what clients they’ve worked for and how good job they’ve done.
Look at the reviews and client testimonials on third-party sites: Authentic client reviews on independent third-party sites will bring you closer to the true worth of your prospective partner.
Think of your budget: Determine how much money you can spend on a real estate web design firm and find a partner that can make the best work out of it so you generate ROI.
Analyze your needs: Think hard about what exact elements and features you need on your real estate site. Knowing as much as possible in advance will make it easier to identify the partner who can deliver exactly what you need.
10 Questions To Ask When Interviewing A Real Estate Web Design Agency
How long have you been creating websites in this industry?
Do you take the mobile-first approach and how closely do you follow trends in website design for smartphones?
Can your team handle implementing large property databases on our website?
Where can we see your case studies and previous work with real estate agents?
How do you conduct the research of the real estate market and our clientele?
Do you stay up to date with updated regulations on the real estate market?
Do you offer post-launch services and will you be maintaining our website as well?
Who will be our main point of contact in your team?
How good are you in optimizing websites for SEO and what are your credentials?
What is the cost of your services and will there be additional fees post-launch?
Last Tips To Consider Before Hiring A Real Estate Web Design Company
The very best real estate web design agencies can help your business:
Keep a steady influx of new clients
Boost your real estate agency’s awareness and credibility
Improve the user experience on-site
Boost search engine rankings
Create a quick, fully-functioning database of properties
The merit of hiring a real estate web design agency that fits your needs is even greater if your collaboration becomes long-term. Having a partner that will upgrade and update your website post-launch is very valuable.
Transparency and trust are important. So before signing a contract, make sure to:
Communicate your expectations and wants clearly
Define responsibilities for both parties
Negotiate the terms and rates of the partnership
Outline all of that in a legal document in the presence of a lawyer
How To Come Up With A Brand Name Using These Key Principles
The key approach to naming your brand is to start with the big ideas and then go small and specific. That is why, before thinking about the actual name, there are several things that need defining first.
Focus On Your Audience
64% of customers said that shared values are the primary reason they trust a brand.
Knowing your target audience will help you:
Find inspiration: Identify your target market’s favorite brands and draw inspiration for your own.
Find a voice: Let your audience help you find your identity and voice. This will play an important role in name selection.
Connect: Basing your name on your target market’s preferences will increase your brand’s likeability.
Specifically, brands whose target audience is generally not familiar with the types of products or services they are offering more often use abstract names to convey moods or activities associated with them. Because their demographics are low on product or service knowledge, it’s all about selling the brand – not product or service.
Brands with high-knowledge shoppers have “muted” names that allow customers to focus more on the measurable quality of the product and service rather than rely on the name.
Fashion brands, for instance, are often named after their founders (Dior and Chanel, for instance). Their names imply and highlight the quality rather than project an association or image.
In the case of high-knowledge shoppers, it’s the intrinsic quality of the product that sells. The name is a factor, but not as big.
Find Your Brand Archetype
The concept of an archetype is derived from Jungian psychology and frequently applied to branding ideas. It refers to a universally familiar character that helps experts infuse brands with personality customers can relate to.
To apply this concept to your name, start by thinking about your:
Audience’s collective persona: Who is this persona? What do they look like? What do they sound like?
Brand’s persona: How does it (or will it) resemble that of your audience’s persona or their aspirations?
There are twelve main brand archetypes:
The Innocent (the desire for safety)
To find your archetype, consider these questions:
What brand values do you want to communicate?
Is there a historical/mythical personification of the said values?
Do you want to bring a sense of luxury or affordability to your customers?
What are the non-verbal and emotional associations you want to create for your brand?
Here are some real-life examples of archetypes used to build a brand image:
Nike: This well-known apparel label is also the name of the ancient Greek goddess who personified victory.
Dove: Doves conjures the images of purity and softness – qualities of the Innocent archetype.
Channel: A brand of the Lover archetype maintains an amorous atmosphere in marketing campaigns.
Companies build the meaning of the name through stories, products, marketing activities and visual associations.
Some of these names use phonetic symbolism to support their archetype.
Reflect The Tone And The Function Of Your Offering
The name can set a certain tone which becomes a character and attitude of a business.
The brand tone has two primary functions:
To speak to your audience
To reflect your business goals and needs
A defined tone can give you control over your audience’s perception of your brand. Some of the tones you can employ are:
Emotional: EveryHand and Sharing Spoon
Intriguing: RocketSlice, Alchemitics, Ethica
Playful: Blink Of An AI, Playformance, The Whey to Go
Pragmatic: Rentcierge, Simple Key Realty, The Tea Shack
Innovative: Apple, Netflix, Amazon
Prestigious: Dior, Cartier, Swarovsky
Check The Availability Of A Potential Business Name
57% of customers say they’re more likely to buy from a brand they follow on social media. Businesses must strive to choose a name that is available across platforms.
Do a domain name search with multiple providers.
Look for companies using similar name on social media like Facebook, Instagram and Twitter.
Make sure your potential names are not trademarked.
Think carefully about the extension of your internet domain – make .com, .net and .org a priority, if they are available.
When looking at legal availability of your desired name and registration of the website domain, bear in mind that, thanks to advanced SEO and brand signals, it’s not as important any longer to choose the name of the brand based on available domain names at it used to be.
Tips For Generating Brand Name Ideas
When considering how to come up with brand name ideas that speak to your audience persona and represent your archetype, there are certain principles that make the process more streamlined and simpler:
Keep the brand name simple: Ideally, it should be a two-syllable word as they have a better-staying power in the minds of customers.
The name should also be descriptive: the reason why archetypes convey emotions with people is that they capture the collective essence and experience. That’s how descriptive a brand name should be – it should communicate essence, experience and benefits of the brand’s products in a suggestive manner.
Use word association to brainstorm good brand name ideas: Write down as many words as you can think of that are in some way associated with your brand. These can be combined or narrowed down to a few which can be worked on and tested.
The name should be trendy, but not too much trendy: Something that is “in” today may be completely “out” tomorrow. Strive to have a name that contemporary people can relate to and that will endure the years ahead.
Final Takeaways For Coming Up With A Brand Name
The main benefits of coming up with a good name are:
It adds value to your products and services
It lends identity to your business
Good brands become synonymous with products they make
It drives sales and revenue
What are the traits of a successful brand name?
They are simple and memorable
They are future-proof
They are original
The main steps to consider when coming up with a brand name are:
Collect the broad set of ideas of what it is that makes your business. Think about your story, your origins and your big ambitions and ideas.
Think of a name that caters to the aesthetics and values of your audience as well as your business ambitions.
Tap into your brand archetype and your audience persona to find your voice and messaging.
The brand tone should speak to your audience and reflect your business tendencies.
When brainstorming the name ideas, try to be trendy, but not overly trendy.
DesignRush.com, a B2B marketplace connecting brands with agencies, rounded up the top local and global branding companies who can build successful brand identities that foster long-term business growth.
SUPERBASE is a branding, design, and strategy consultancy that believes good design is good for business. More importantly, it’s good for humankind. As the only strategy-centric design studio with their distinctive process, SUPERBASE helps brands in competitive markets or industries amplify their brand uniqueness and clarify their message. Founded in 2016 by Creative Director Kelly Dee Williams, they are headquartered in Boise, Idaho and maintain the agility of a boutique agency with the experience required to work with clients ranging from early startups to internationally revered brands.
Aqomi is an international agency that’s headquartered in Canada and specializes in beautiful, commercially-effective design. With over 12 years of experience in the industry, Aqomi helps companies build massive followings of dedicated promoters by reviewing the market landscape branding for success. Aqomi’s offerings include branding, brand strategy, package design, website design.
3. Concept Envy
Concept Envy’s focus is brand development, and their craft is digital content marketing. They are a team of adventure-driven talented creatives, techs, and storytellers. For over 10 years, they have been devoted to creating meaningful brand experiences in the digital world. They specialize in action sports, B2B, and consumer brand markets.
4. Envicion Studio Sdn Bhd
Envicion began its journey as a graphic studio in 2009, with a business address in Puchong. After a few years, they spread their wings to two business suites in both Bukit Jalil and Bangsar, venturing into digital designs and branding. Offering end-to-end services from graphics to digital design and digital marketing, Envicion has grown twice in size and their revenue has jumped 300% year-over-year.
Evviva Brands opened its doors in September of 2009 with a simple mission: To help clients increase their brand value from the inside out. They started during the worst economy since the 1930s. They knew it was nervy to start a people-centered business with unemployment at record levels and people being laid off in the hundreds of thousands monthly. But Evviva Brands also knew if they could succeed when times were tough, they would have built a worthy business.
6. Identity Marketing Group
Identity Marketing Group is a complete promotional brand marketing agency that designs products and solutions for corporations and organizations across North America that include Fortune 500 corporations and smaller companies.
7. Kellenfol Advertising S.L.
Kellenföl Advertising® is a strategic creative & independent agency. They create concepts, brands, products, stories, and experiences. In order to achieve this, the agency offers integrated advertising, marketing, communication design, brand strategy, digital environments, art direction, web design, technology, video, VFX, CGI, and special events.
8. Loka Design Co
Loka Design Co is a branding and web design studio located in Southern California that works with clients around the world. They practice classic, timeless graphic design that exists outside the flow of trend. Their goal is to create intimate, tailored branding and visual identity experiences. Loka believes that the best inspiration comes from having experiences while out in the world and that the happiest people are the most productive.
9. Margaux Agency
The Margaux Agency is a modern branding and social media marketing agency for companies looking to increase their profits and connect with customers. They strive to meet the fast-paced technology demands in marketing for a tech-savvy audience. The agency aims to support modern businesses with affluent millennials through strategic branding and modern marketing, by crafting brands that attract and websites that sell.
Melewi’s global team has a track record of designing and launching captivating digital products. They handle everything that clients need to turn an idea into a successful product, taking care of UX/UI design, project management, and business and product strategy. With a team that speaks 16 different languages and spans six countries, Melewi provides clients with a portal to worldwide insights.
11. Olive & Company
Founded in 2003, the team at Olive & Company has dedicated their existence to a single purpose: Providing transformative brand marketing solutions that differentiate businesses and organizations, connect with customers, and deliver results. The tools and tactics have changed over the years, but their collective passion for serving clients remains unaltered.
12. Robyn and Robyn
Robyn & Robyn is a creative branding agency that specializes in helping clients reach the right audience. They build a story and strategize the best way to tell it – words, photos, videos, and most importantly, DESIGN. The agency loves good design, and they want to tell each client’s story. Whether for an entrepreneur just starting or a business that’s got a long history in the game, they can help brands create a consistent and fresh story which will help the business grow.
13. School of Thought
School of Thought is an independent creative and media agency located in San Francisco’s historic Barbary Coast. Since 2008, their in-house production team has been delivering groundbreaking work for challengers across nearly every industry. By staying small and nimble, they have been able to cut through the extra layers to tell more compelling stories for their partners across all channels, including television, digital, social, video, OOH, and print.
14. Strawberry Branding
Strawberry Branding is a full-service 360-degree Advertising and Branding creative marketing agency based in Hyderabad, India. Poised to serve their client’s marketing and communication aspirations, the agency travels that extra mile, spending more time orchestrating ideas that engage and captivate each client’s audience.
15. Suits & Sandals
Suits & Sandals is equal parts brand consultancy, digital agency, and communications firm. That means they blend research, technology, design and messaging into comprehensive human-centered communications strategies and infrastructure. They are a small team that can impact businesses in a big way – especially if those that are having trouble with any combination of identifying, engaging, informing, inspiring or retaining their audience.
16. The PM Group
As San Antonio’s premier ad agency, The PM Group’s biggest concerns are their clients’ biggest needs. Whether brands want to increase awareness for a charitable cause, grow a business, or brand new products and services, The PM Group is here to help. Since 1988, they have delivered real results and they know they can do the same for any organization.
Brands can view the best branding companies by price, portfolios, reviews, leadership, expertise, rankings and more on DesignRush.
About DesignRush: DesignRush.com is a B2B marketplace connecting brands with agencies.
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