What is Local SEO? How to choose SEO company? It refers to the online visibility optimisation of a business for a specific locality – in the case of developers, the visibility of their projects or new launches. Local SEO provides an opportunity for developers or their specific projects to rank higher in local search results and drive more foot traffic. This includes improving visibility on search engines by using local keywords that are often used by the local audience such as “duplex apartments in PJ”. Imagine, what if your project is on the list after this keyword search?
The importance of Local SEO can not be underestimated in recent years. Many local businesses are noticing big increases in foot traffic and revenue courtesy of their presence in Google Maps, Yelp, or other location-based search engines.
Keyword research must be done correctly to rank your projects higher for relevant search terms. This must go hand in hand with focused clarity on your brand promises and projects on your website for higher conversion rates.
WHY DOES LOCAL SEO MATTER?
Boosting Foot Traffic to Your Website
With Local SEO in place, your projects have more visibility in that it is found by the right audience that is in fact, searching for what you are offering. The higher your sites rank, the more likely it will be viewed, further boosting the possibility of more sales and leads.
Increasing Number of Calls, Bookings and Leads
When a prospective buyer finds your project site and caters to what they need, i.e., location, amenities, facilities, they will be in touch. This further increases the possibility of converting an inquiry to sale.
Advocating Brand Trust after Engagement
Providing good sales and after sales services ensure prospective buyers come back with referrals or build a long-term relationship with you as a preferred developer.
For a quick look at how your current SEO is performing and if you are looking to improve traffic and leads that can be converted into sales, contact Envicion studio at 012 370 1019 or drop us an email at carlson@envicionstudio.com.my. We would be happy to assist!