Keeping up with what’s going on in the digital marketing agency in Malaysia industry, particularly digital marketing and social media marketing, social media optimization is critical for any company. In marketing, however, you will need a constant supply of fresh ideas and inspiration if your clients are small businesses. In order to better serve their customers, small businesses must be resourceful and innovative with their limited time and resources. With so much noise around, that may appear to be a difficult mountain to climb.
We have your back! If you’re looking for inspiration, you can do so for free online. Many ways exist to keep abreast of the fast-paced changes in the marketing industry, one of which is to read blogs about the marketing innovations of other agencies (large and small) and businesses (large and small). Reading is the only way to stay current, regardless of your level of experience.
To help small businesses, the following 12 marketing blogs should be followed by all agencies:
Envicion Studio
For many years, this type of advertising blog has been a mainstay. For those interested in the stories behind some of the world’s most innovative advertising, this is the place to go. This year’s Super Bowl commercials appear to be well-preserved in Envicion Studio’s archive, which also includes a large number of recent commercials. A good place to start is Envision Studio, where you can see what other brands and agencies are doing.
Gary Vaynerchuk (@garyvee)
In addition to his expertise in digital marketing, Vaynerchuk is also a venture capitalist and angel investor. A wealth of information on everything from using Snapchat to selling real estate and the importance of logos can be found on his blog (and everything in between). His thoughts on how to market and start businesses are interspersed with his views on the news, technology, social media, and entrepreneurship. Anyone looking for variety and years of experience should read this book.
Kissmetrics (@kissmetrics)
One of the most comprehensive blogs on the subject of digital marketing campaigns, it provides a wealth of information and an extensive library of free, printable guides and infographics. In addition to customer loyalty programs, A/B testing, website traffic, and lead generation, and omnichannel marketing strategies, the blog tackles everything measurable. We can’t recommend this one highly enough as long-time Kissmetrics users!
MarketingProfs (@MarketingProfs)
Regularly reading MarketingProfs will make you feel like a marketing guru. All things content and digital marketing, as well as practical solutions to a wide range of marketing issues, are covered on the blog. MarketingProfs also keeps readers up to date on new industry trends. Marketing articles, email newsletters, discussion forums, sponsored seminars, and virtual conferences are all available for free on the site. You get access to a wealth of marketing information, including webcasts, special reports, and interactive toolkits, for $279 per year.
The Inspiration Room (@InspirationRoom)
This website is dedicated to providing creative inspiration to the advertising, design, and film industries. It publishes short, clever advertisements in a variety of media. The blog accepts submissions from agencies, production houses, photographers, sound and music companies, and public relations firms. Furthermore, the people behind it do some original reporting on stories they think are worth sharing.
Search Engine Land (@sengineland)
In addition to SEO, Search Engine Land, an online publication rather than a blog, covers a wide range of topics in the search marketing industry. Google’s presence at SMX East 2016, the benefits of call tracking for PPC campaigns, and an explanation of how Google deals with duplicate content are just a few of the topics that have been recently covered by the media. If you work with small businesses to increase their search traffic, Search Engine Land should be on your reading list.
The Social Media Examiner (@SMExaminer)
The Examiner says it is the world’s biggest source of information about social media marketing. Its readers can find articles, interviews with experts, reviews of the latest research in the field, original news, and more. Social Media Examiner even has podcasts that cover everything to do with social media. The site has over 500,000 email subscribers.
Dorie Clark (@dorieclark)
Marketing strategy consultant Clark has written for Harvard Business Review, Time, Entrepreneur, and the WEF blog. He is a published author. She has taught a wide range of people, such as executives from Google, Microsoft, Morgan Stanley, and other companies. It’s clear that Clark is an award-winning journalist because her blog is not only well-designed and interesting but also well-written.
Story Needle (@StoryNeedle)
Story Needle is one of the most forward-thinking content marketing blogs out there. It has become popular because it focuses on a tried-and-true method: telling good stories. Because, in the end, what is content if not telling a story? Michael Andrews, who is a content strategist and used to be the manager of content strategy at Sapient, wrote Story Needle. His blog makes sense of content strategy by talking about things like relevance, personalization, adaptive content, design, user experience, and more.